For Glyph, Loc 3.0 represents a new category of localization services that embraces the emergence of social media, mobile technology and the explosion of content localization demand around the world.
New technologies are emerging to connect the diverse people of the world as we seek out those who are like us everywhere in the world. We do it at home on our PCs and on the train on our smartphones.
This communication revolution began in English, but English is loosing ground to Chinese and other languages as the language of choice for web content. Early adopters of new technology tend to speak English and are willing to communicate in English, but as the social web revolution extends to the masses in developed and emerging markets alike, it will no longer be feasible to expect users to simply accept English as the default language for communications.
Companies that take a proactive approach to language will capture market share more quickly in the global marketplace. More importantly, those who provide global users with high-quality local language content will retain their market share and be best positioned to succeed in the 21st century.